Today, Badminton Victoria celebrated a new look for a new era with Badminton Australia and our fellow state and territory associations!
We are excited to launch our new logo in collaboration with the new National Badminton Brand. Badminton Australia hosted the star-studded Launch event with an amazing line-up of guests today. You can watch it here:
The launch comes after over 7 months of planning, research, consultation and development with the One Message One Brand Working group, comprising of representatives from Badminton Australia, consultants, designers, and state and territory badminton organisations, including Badminton Victoria staff member, Olivia Na. We thank every person in our Victorian community who supported the journey, including every person who completed a survey, provided feedback in consultations, meetings and presentations, and shared the news and updates online and through word of mouth.
With a new logo and vision for a national brand for the sport, Badminton Victoria is excited to continue supporting the local badminton community and our member clubs, associations and venues.